Jennifer Davey

How To Deal With Difficult Clients

For self-employed professionals and small businesses, difficult clients are a fact of life. Even if you rarely make mistakes and treat all your clients with appropriate professionalism, sooner or later you're going to make an error or a client's expectati... Read >

To Grow Your Business, You Need a Marketing Plan

There are countless reasons why a business might not thrive. Business may slow due to decreased demand, increased competition, poor communication, lackluster products or services, or any number of other things. But when my clients come to me and say busin... Read >

How to Get Over Your Fear of Marketing Metrics and Move Your Business Forward

Marketing Metrics. It's a scary sounding term, but it's not as complicated or time-consuming as many small business owners think. If you want to get more clients and make more sales, it's essential to be able to assess which aspects of your marketing, sal... Read >

Get Clients, Keep Clients- The 3 Must Know Elements

Business relationships mirror personal relationships. You become friendly with people you share interests with. You begin to know a person better as the relationship grows. If you LIKE and TRUST that person, the relationship will continue and deepen. If y... Read >

Making Your Website WORK For You

We are now living in the Internet age. It's essential for every business to have its own website. But a website that actually gets clients is not a simple as it seems. A bad website is worse than no website at all. Not only will a bad website waste tim... Read >

10 Tips to Grow Your Email List Regardless of Your Marketing Tactics

I have been blogging a bit lately about WHY you need an email list, so I thought I should write about HOW to grow your list. Your marketing should drive traffic (website visitors, people) to your website so that they can sign up for your list. Your lis... Read >

How Much Should I Charge? - Are You Charging too Little?

There are two sides to pricing. The first is deciding HOW MUCH you should charge, the second is deciding what pricing strategies you will use to help your products and services sell. Today I am writing about HOW MUCH to charge. Basically, price comes... Read >

Testimonials: When Is the Best Time to Ask?

I often talk to clients who are not comfortable requesting testimonials. They might feel that testimonials shouldn't have to be forced, but that they should just come naturally. Sometimes you will get ready-made testimonials from clients, but for the most... Read >

Essential Marketing Metrics for Small Business Owners

As a self-employed professional or small business owner, time is your most valuable resource. It can be tough to juggle business with life and create balance. The best way to make the most of your time is to implement metrics. Metrics will allow you to me... Read >

Lessons I Learned on Vacation

Toward the end of the year I heard a few so-called "marketing experts" talking about how you can earn a lot with no effort. My B.S. meter went off the charts and it got me thinking hard about authenticity. While I was on vacation in January, I thought... Read >

Sales and Marketing Funnels - Taking Stock: A Self-Evaluation

For self-employed professionals and small business owners, it's essential to periodically assess what is and isn't working in your business, and then to make the necessary adjustments. Because small businesses often don't have the flexibility of larger fi... Read >

Get More Clients With Marketing Automation

Managing Your Social Networking Sites I often hear from clients, newsletter subscribers and those in my network that they are amazed at the amount of content I put out. A common question I get is, "How are you in so many places at once?" The answer is ... Read >

Need More Client Referrals? Try This Tactic

New clients often tell me that they are not getting enough referrals. They are usually reaching out, connecting with partners, and asking people who were happy with their services to refer others to them. Some even send out letters asking for referrals wi... Read >

8 Secrets of Successful Speakers

Get Referred and Recommended While Adding to Your Bottom Line. Speaking is one of the quickest ways to build your business and get more clients. Below are 8 Secrets of Successful Speakers. 1. The title of your speech should clearly explain the number-o... Read >